Everything a mover's website carries, loaded on one plan
Each part of the site, why it wins the job when someone is picking a mover, and what you send us for it. Nothing here is an extra.
Every mover's site has two jobs on the one run
Leg one is being found by the person searching for a mover in their suburb. Leg two is taking enough detail off them that you can price the job without a game of phone tag. Most removalist sites half-finish leg one and never start leg two.
Leg one: get found
- A page for each kind of move you take, so an office search lands on your office page
- A page for each suburb and run you work, written from what your crew knows about it
- Business name, phone and areas that match your Google Business Profile exactly
- Pages laid out for phones first, which is the version Google reads
Leg two: get the details
- A quote form that changes its questions with the size of the move
- Cover, damage and accreditation answered before anybody has to ring and ask
- Your own trucks, crew and reviews, so they know who pulls up on the day
- Tap-to-call in the header and a quote button on every page
The load list: what goes on your site
A removal business does not need forty pages. It needs a short list, each page pulling its weight. This is the usual load; on the call we drop anything you do not sell and add the runs you do.
| Page | What it does |
|---|---|
| Home | What you move, where you drive and how to get a price, before anyone has to scroll. |
| Get a quote | The move-size form. Every other page points at it. |
| One page per kind of move | House and unit moves, small jobs, interstate, office, packing, storage, heavy items: only the work you take. |
| One page per suburb or run | The suburbs you reach from each depot, or the interstate runs you drive, with the local detail. |
| Insurance and damage | What your cover includes, what the customer arranges, and what happens if something arrives broken. |
| Trucks and crew | Your own photos, so nobody is guessing who pulls up on the day. |
| Reviews | A link to your Google reviews, and a few quoted exactly, with permission. |
| About and contact | Trading name, mobile and hours, matching your Google Business Profile. |
| Privacy | Because the quote form takes details from your customers. |
Quote form by move size
Why it wins the job
A plain contact box collects a name, a number and a sentence. Then you ring back to find out everything that sets the price, and by then she has booked the mover who asked first. Consumer agencies tell people to check whether a quote runs on time or quantity, and where the clock starts2, and whether there are storage costs if moving day is delayed, and card surcharges2. A form built for moving answers that on the page and takes the detail you need to put a number on the job.
What the form asks
Move size comes first. From there the form shows only the fields that suit that size: a one-bedroom unit gets four questions, a family home gets access, heavy items, packing and dates, an office gets desk count and building rules. The enquiry reaches your inbox sorted, ready to price.
Studio or 1-bed
The quote form asks
- Pickup and delivery suburbs
- Stairs or lift at each end
- A short list of large items (fridge, bed, couch)
- Preferred date, and whether it can move
Pages the site carries
- Small moves page with what a two-person crew handles
- Service-area pages for the suburbs you cover
- Photos of your van or small truck
A small job deserves a small form. Four questions that are easy to finish on a phone give you enough to price a studio move.
Family home
The quote form asks
- Number of bedrooms, plus garage, shed or outdoor furniture
- Stairs, long carries or steep driveways at either end
- Heavy items: piano, pool table, safe, gym equipment
- Packing wanted: full, fragile only or none
- Date and time window
Pages the site carries
- House moves page with crew sizes and what affects the quote
- Packing service page
- Service-area pages
- Insurance and damage information page
House moves are where hours run long. The more the form captures up front, the fewer surprises on the day.
Interstate
The quote form asks
- From and to cities, with suburbs
- Home size or an item list
- Flexible dates for a backload, or a fixed date for a dedicated truck
- Storage needed at either end
- Transit insurance wanted
Pages the site carries
- Interstate page per route you run often
- Backloading explained
- Transit insurance and storage page
Interstate customers are weighing a big spend. They read the detail, so your route pages and insurance page carry the sale.
Office
The quote form asks
- Business name and contact role
- Number of workstations and staff
- IT equipment, servers and files
- Building access rules: loading dock, lift bookings, after-hours
- Deadline and preferred move window
Pages the site carries
- Office relocations page
- After-hours and weekend moves
- How you handle IT equipment and document security
- A site-visit booking option
Office jobs are booked by someone reporting to a manager. Give them a page they can forward.
The fields are a starting point. On the call we match them to the way you quote: by the hour, fixed price, or by volume off an inventory.
Suburb and route pages, not a list of names
Why it wins the job
Google weighs relevance5, distance5 and prominence5 when it picks which local businesses to show. A page built around one suburb helps with the first of those, because it says back the words the person typed. A single line about covering all areas gives Google nothing to match on, and gives the customer no reason to think your truck comes that far.
What lands on the page
No copy-paste suburb pages with the name swapped over. Each one carries what your crew knows: the suburbs you reach from that depot, the housing and access around there, permit parking and lift bookings, the runs you drive out of it. You tell us on a voice note if that is easier, and we lay it out.
Heading
The suburb named, the way people search it
Coverage
The suburbs you reach from this depot
Local detail
Permit parking, lift bookings, steep drives, narrow lanes
Jobs
The moves you take on around there
Action
The quote form, with the area already filled in
A page for each kind of move you take
Why it wins the job
The office manager booking a weekend relocation and the bloke shifting a piano type different things into Google and want different answers. One page covering every service satisfies neither of them. Each kind of move gets a page, and only the work you actually take on goes up.
What each page carries
- House and unit moves Crew sizes, what affects the time on the day, what you move and what you don't.
- Small moves Single items, marketplace pickups and studios, with a short form to match.
- Interstate The routes you run, dedicated truck or backload, and how timing works for each.
- Office and commercial After-hours moves, IT equipment, lift bookings and loading docks.
- Packing and materials Full packing, fragile-only packing, and boxes for sale if you sell them.
- Storage Your own storage or the partner you use, and how goods are handled between moves.
- Specialist items Pianos, pool tables, safes and antiques, only if you take them.
See how the load changes for interstate carriers or office relocations.
Insurance, damage and credentials, in plain words
Why it wins the job
People booking a mover are told to be careful before they hand over the keys. The NSW Government notes that removalists are not required by law1 to insure customers' goods, and explains that transit cover runs during packing, moving and any storage1. Consumer Protection WA tells people to ask for a copy of the Certificate of Currency3. Answer that on the page and you are the safe pair of hands. Stay silent and you are the gamble.
What lands on the page
What your insurance covers, what the customer should arrange themselves, and what happens if something is damaged. The NSW Government also points out that removalists accredited by the Australian Furniture Removers Association must meet standards for equipment, vehicles, premises and training1. If you hold an accreditation, membership or licence, the page shows it with the details you supply. If you don't, the page says nothing about it.
Your words, your responsibility Insurance and membership details come from you and must be accurate. We lay them out; we don't check your policy or give insurance advice.
A reviews section that stays honest
Why it wins the job
Reviews are what somebody reads in the gap between your quote landing and them saying yes. They only count if they are real. The ACCC has come after a removalist over this: in 2015 one paid $30,6004 in penalties after the ACCC alleged it posted reviews under made-up customer identities.
What lands on the page
A link through to your Google reviews, plus a few quoted exactly as written, with the customer's permission. We never write, tidy or pad a review. Google is strict as well: handing out discounts or freebies for reviews is strictly prohibited7 under its policy. Our guide on asking movers' customers for reviews sets out a routine that stays inside the rules.
Photos of your trucks, crew and packing
Why it wins the job. Somebody is about to hand over everything they own, and they want a look at who is turning up with the truck. Google itself suggests businesses use photos and videos5 to show the work.
What lands on the page. Galleries of your trucks, your crew mid-job and your packing, sized to open fast on a phone in a lounge room full of boxes. You send the photos. A stock shot of someone else's truck never goes up.
Built for a phone in a half-packed room
Why it wins the job. Google uses the mobile version8 of a site for indexing and ranking, and the person sorting a move is usually doing it one-handed between taping boxes.
What lands on the page. Every page built for the small screen first: tap-to-call, a quote button that stays put while you scroll, and a form a thumb can finish. Then we check it on a desktop.
Google Business Profile, matched up
Why it wins the job. Your site and your Google profile need to agree. When the trading name, the number or the areas do not line up, people pause, and a pause is all it takes to try the next mover.
What lands on the page. We match the business name, areas, phone and hours on the site to your profile and link the two together. Running the profile, posting to it and replying to reviews stays with you. Google says a service-area business should hide your business address6, and the site is built the same way if you run out of a shed at home. See our guide to the profile for movers.
Hosting, edits and the monthly report, handled
A site goes stale the week your rates change and nobody has time to fix it. This part of the plan keeps it current without anyone at your end logging in to anything.
Hosting, SSL and security updates
Hosted for you with an SSL certificate and kept patched. No second hosting bill, nothing for you to keep an eye on.
Up to 5 content edits a month
Send a message: peak-season rates, another suburb, a new mobile number, reduced hours over Christmas. Each one counts as a single edit. A new page, a new feature or a redesign is quoted before we start, and nothing is charged without your agreement.
Monthly enquiry report
How many quote requests the site took that month, so the plan has to keep showing what it is worth to the business.
A privacy page for your form
The quote form collects your customers' details, so the site carries a privacy page laid out from what you tell us. The Privacy Act treats a business turning over $3 million or less9 as a small business, with exceptions, so check what applies to yours. We do not give legal advice.
The repack, part by part
Six parts of a mover's website, and what each one looks like after a proper repack.
| Part | On the site you have now | On the site we hand over |
|---|---|---|
| Getting a price | A mobile number and a box asking people to describe the move. | A form that asks bedrooms, access, heavy items, packing and the date, sized to the job. |
| Where you drive | One line near the footer about covering all areas. | A page per suburb and run you work, carrying the detail only your crew knows. |
| Insurance | Nowhere on the site, or a single word in the footer. | A page on what your cover includes, what it does not, and how a damage claim is handled. |
| Proof | A stock photo of a truck nobody at your yard has driven. | Your trucks, your crew, your packing, and Google reviews quoted word for word. |
| On a phone | A desktop layout shrunk down, pinched and zoomed at 9pm. | Laid out for the phone first, tap-to-call in the header, quote button always in reach. |
| After go-live | Rates from two seasons back, because changing them means tracking down the builder. | A message to us, and it is changed. Up to 5 edits a month. |
Not on board
- Paid advertising, such as Google Ads, and the ad spend
- Logo or brand design
- Writing your content: you supply the words, photos and prices, and we lay them out
- Domain registration fees: the domain is registered in your business name and you pay the registrar
Everything else on this page rides in the one plan: A$249 a month and A$499 setup, GST may apply, 12-month minimum term. See the price, in full
We build websites. We are not a removal business, and nothing here is advice on moving, packing or insurance cover. That trade is yours, and the site says it in your words.
Work out which of these your yard actually needs
Book a 20-minute call. We go through how you quote and where your jobs come from now, then tell you which pages your site would carry and what the form would ask on each move size.
A$249 a month, A$499 setup, GST may apply. The price in full
We build and look after websites. We are not a removal business, and nothing we write for you is advice about moving, lifting or insurance cover.