A removalist site built for the end-of-month rush

Last week of the month, leases ending, three jobs on and the phone going. Your website should be taking the move details while you are under a fridge.

A$249/month A$499 setup GST may apply

  • Quote form that changes with the move size
  • A page for every suburb and run you work
  • Live within 14 days of your content
  • Insurance on show
  • Quote form by move size
  • Suburb and route pages 5 edits a month
  • This way up Hosting and security
Sample design, fictional business

The plan in four facts

Every month
A$249

Hosting, security and edits inside it

Once, at sign-up
A$499

Refunded if you stop before the build starts

On the road in
14 days

From the day your content is complete

Changes a month
5

Rates, suburbs, photos, hours

Local house movers Interstate carriers Office relocations Man with a van Removals and storage Backloading operators Packing crews Piano and heavy item movers

Five ways a mover's website loses a job that was already won

Searching for a removalist is not browsing. "removalists" alone gets about 18,100 a month7 Google searches in Australia and "removalists near me" another 12,100 a month7, and most of them are people with a date and a deadline. None of these five show up in your inbox. They show up as a quiet week.

Five faults we find on removalist websites, and what each one costs.
On the site How it plays out What it costs you
The only way to get a price is to ring during business hours She is packing the kitchen at 9pm with a truck booked for Saturday week. Your number goes in a list she may never get back to. The job goes to whichever mover let her send the details that night.
The form asks for a name, an email and a message You ring back to ask bedrooms, stairs, parking and the date. NSW Fair Trading tells people to give a removalist all the details of their move4, and your form asked for none of them. Two calls to price one job, and a quote that lands a day late.
One line says you service all areas Someone searches their own suburb by name. A page about everywhere matches nothing in particular, and they cannot tell if you drive that far. The suburbs at the edge of your run never hear from you at all.
Nothing on the site mentions insurance Consumer agencies tell people to ask for a copy of the Certificate of Currency2 and to check AFRA membership1 before they book. Your site is silent, so they assume the worst. On a big move you look like the risk, and the risk is never the cheapest quote either.
It was built for a desktop screen Google indexes and ranks the mobile version6 of a site, and your customer is standing in a half-packed lounge room holding a phone. A form nobody finishes, on the only screen that mattered.

The same five, put right

No redesign for its own sake. Each fault above has a job on the build sheet.

  1. A quote form that takes the job at 9pm

    The form asks what the job size needs, then the enquiry lands in your inbox with the answers in it. No one has to be awake for it.

  2. The questions a mover would ask on the phone

    Bedrooms, stairs or lift, long carries, heavy items, packing, and the date with a note on whether it can shift.

  3. A page for each suburb and run

    Built from what you tell us: how far you drive, which depots you work from, what a job in that area usually looks like.

  4. Your cover and your damage process, in plain words

    What you carry, what it covers, how a claim works and any membership you hold. Written from your details, never invented.

  5. Laid out for a phone in a half-packed room

    Big tap targets, the phone number in reach, and a form that can be finished one-handed while the kettle boils.

What changes once it is running

None of this is a promise about rankings, traffic or how many jobs you win. That part is your trade, your prices and your crew.

  • Enquiries arrive priced, or close to it

    Bedrooms, stairs, heavy items and dates are in the message, so the first call is about the date, not the details.

  • Fewer calls that were only ever asking the price

    The rates or ranges you are happy to publish are on the page, and the people who ring have already read them.

  • A page to send, instead of an explanation

    Office manager wants to forward something to their boss? Send the office page, not a three-paragraph text.

  • The site says what you actually cover

    Each suburb and route you work has a page, so nobody has to guess whether you drive that far.

  • Changes take a message, not an evening

    New rates, another suburb, fresh photos: send it and we make the change, up to 5 times a month.

The end-of-month rush board

Leases end at the end of the month, and so does most of the demand. This is what has to be live before that week, and what is fine to leave until the quiet run in the middle of the month.

Loaded first Before the rush

  • The quote form, set up by move size

    A studio and a four-bedroom house need different questions. During the rush, the form does the asking so your phone does not have to.

  • A page for each suburb and run you work

    End-of-lease searches name a suburb. A page that names it back is what a mover in Coburg or Coorparoo finds at 9pm.

  • Your insurance and damage process

    The week before a move is when people check who they are trusting with a fridge and a television.

  • Hourly rates or price ranges you are happy to show

    Prices on the page stop the calls that only ever wanted a number.

  • Crew, truck and access details

    Two movers or three, tail lift or ramp, what fits up a Queenslander stair. It decides whether they enquire or scroll on.

Next load Can wait for the quiet weeks

  • Photos from this season s jobs

    Worth adding, but nobody books because the gallery is a fortnight old.

  • A page for a service you are still testing

    Wait until you know you want the work before the site starts selling it.

  • Rewriting the about page

    Useful in a quiet week. It has never won a Saturday move on its own.

  • Blog posts about packing

    Good for the long game. They do nothing for the truck that is half empty on Friday.

We build the left column first. The right column is what your monthly edits are for.

The form asks a studio and an office completely different things

Four questions are plenty for a one-bedroom unit. An office move needs workstations, lift bookings and a dock time. Pick a job size and see what the form asks, and which pages carry it.

Studio or 1-bed

The quote form asks

  • Pickup and delivery suburbs
  • Stairs or lift at each end
  • A short list of large items (fridge, bed, couch)
  • Preferred date, and whether it can move

Pages the site carries

  • Small moves page with what a two-person crew handles
  • Service-area pages for the suburbs you cover
  • Photos of your van or small truck

A small job deserves a small form. Four questions that are easy to finish on a phone give you enough to price a studio move.

Family home

The quote form asks

  • Number of bedrooms, plus garage, shed or outdoor furniture
  • Stairs, long carries or steep driveways at either end
  • Heavy items: piano, pool table, safe, gym equipment
  • Packing wanted: full, fragile only or none
  • Date and time window

Pages the site carries

  • House moves page with crew sizes and what affects the quote
  • Packing service page
  • Service-area pages
  • Insurance and damage information page

House moves are where hours run long. The more the form captures up front, the fewer surprises on the day.

Interstate

The quote form asks

  • From and to cities, with suburbs
  • Home size or an item list
  • Flexible dates for a backload, or a fixed date for a dedicated truck
  • Storage needed at either end
  • Transit insurance wanted

Pages the site carries

  • Interstate page per route you run often
  • Backloading explained
  • Transit insurance and storage page

Interstate customers are weighing a big spend. They read the detail, so your route pages and insurance page carry the sale.

Office

The quote form asks

  • Business name and contact role
  • Number of workstations and staff
  • IT equipment, servers and files
  • Building access rules: loading dock, lift bookings, after-hours
  • Deadline and preferred move window

Pages the site carries

  • Office relocations page
  • After-hours and weekend moves
  • How you handle IT equipment and document security
  • A site-visit booking option

Office jobs are booked by someone reporting to a manager. Give them a page they can forward.

Your site now, and your site on the plan

Six parts of a removalist website, as they usually turn up and as we hand them back.

Six parts of a removalist website, before and after.
Part of the site How it usually turns up How we hand it back
Getting a price "Call for a free quote" and a mobile number. A form that changes with the move size and lands in your inbox with the details filled in.
Where you drive A line at the bottom of the home page about servicing all areas. A page for each suburb and run you actually work, written from your notes.
Long-distance work One sentence offering interstate moves. A page per route you run often, with dedicated trucks and backloads explained.
Insurance and care Nowhere on the site. Your cover, your damage process and any membership, on a page of its own.
Rates and details Rates from two seasons ago, and nobody left to change them. Up to 5 changes a month: send the message, we make the change.
On a phone A desktop layout shrunk down, with a form that needs two hands and a pinch to zoom. Laid out for the phone first, with your number and the form always in reach.

What is on board, and what is not

One fee covers the build, the hosting and the upkeep. Here is each part of it, and why it earns its place on a mover's site.

  • A site live within 14 days of your content

    Booked jobs do not wait for a six-week web project. The clock starts the day your checklist is complete.

  • Hosting, SSL certificate and security updates

    No second hosting bill, no plugin warnings, nobody at your end logging in to patch anything.

  • Up to 5 content edits a month

    Rates change in July, a suburb gets added, a truck gets signwritten. Send it and it is on the site.

  • A monthly report of the enquiries your site received

    How many quote requests came in that month, so the plan has to show its working.

  • A 12-month minimum term, then month to month

    Long enough for the site to be worth building, short enough that we have to keep earning it.

  • Not included, so there are no surprises

    Google Ads and the ad spend, logo or brand design, writing your content from scratch, and the domain registration fee. The domain is registered in your business name and you pay the registrar.

Every part of the plan, explained

Quick on a phone in a half-packed room

  • Pages are built as plain HTML and CSS, with the little bit of script we need and nothing else.
  • Photos are sized for phones before they go on the page, so a gallery does not eat someone's data.
  • Google indexes and ranks the mobile version6 of a site, which is also the version your customer is using.
  • We check every page on a phone before it goes live, not after someone complains.

Built to be found in the suburbs you work

  • A page per suburb and run, so there is something specific for a local search to match.
  • Titles, headings and page text that use the words movers actually type, not industry language.
  • Your Google Business Profile linked to the matching page, since Google ranks local results on relevance5, distance5 and prominence5.
  • We do not promise a position in Google, and nobody honestly can.

The run, from first call to monthly edits

Six stages. At each one you know what we are doing, and the one thing we need from you.

  1. Booked 1 of 6

    Book the call

    A 20-minute call about how you quote, the areas you cover and the jobs you want more of. If the plan is not a fit, we say so on the call.

    Your part Tell us how jobs come in today.

  2. Packed 2 of 6

    Send your content

    You get a content checklist: logo, truck and crew photos, service areas, the move types you take on, any prices you want shown, and your insurance and membership details.

    Your part Fill in the checklist and send your photos.

  3. Loaded 3 of 6

    We build it

    We lay out your pages, set up the quote form by move size, set up a page for each service area on your list using the details you sent, and connect your domain.

    Your part Nothing, unless we have a question.

    Loaded at this stage

    • Pages for the way removalists sell. House moves, small moves, interstate, office, packing and storage: only the services you offer, each on its own page.
    • Quote form by move size. Enquiries arrive with bedrooms, access and dates filled in.
    • Service-area pages. One page for each area or route you work.
  4. In transit 4 of 6

    Review the preview

    You get a private preview link. Check every page on your phone, send one list of changes, and we make them.

    Your part Reply with your changes in one go.

  5. Delivered 5 of 6

    Go live

    The site goes live on your domain within 14 days of us receiving your complete content. Enquiries from the quote form go straight to your inbox.

    Your part Answer the quote requests.

    Loaded at this stage

    • Hosting, SSL and security updates. No separate hosting bill, no plugin updates to remember.
  6. Ongoing 6 of 6

    Monthly edits

    Up to 5 content edits a month: new prices, a new suburb, fresh photos, changed hours. Each month you get a report of the enquiries the site received.

    Your part Send edits whenever something changes.

    Loaded at this stage

    • Up to 5 edits a month. New prices, suburbs, photos or hours, done for you.
    • A monthly enquiry report. How many quote requests the site received that month, so you can see what it is doing for the business.

One plan, one price, no tiers to decode

A$249

a month

plus A$499 setup, once. GST may apply. 12-month minimum term from go-live, then month to month.

On board

  • Your website live within 14 days of receiving your content
  • Hosting, SSL certificate and security updates
  • Up to 5 content edits a month
  • A monthly report of the enquiries your website received
  • A 12-month minimum term, then month to month

Said without the fine print

  • Setup fee. A$499, invoiced when you sign up. Refunded if you pull out before the build starts.
  • Monthly fee. A$249, invoiced ahead of each month, from the month your site goes live.
  • Term. 12 months from go-live, then month to month. After that, either side can end it in writing before the next billing date.
  • Your side of it. The domain stays in your business name, and the words and photos you send stay yours.

See it built for your kind of run

Three demo sites are already built, for three fictional removal businesses: a local house mover, an interstate carrier and an office relocation company. They are real pages you can open on your phone, not pictures of pages.

On the call we open the closest one and go through what would change for your business: your move sizes, your suburbs, your insurance, your rates.

Sample design: fictional business

No reviews here yet, and none invented

This studio is new. There are no client sites to show, no logos to line up and no quotes from happy customers, so there are none on this page. When a removal business has been live long enough to say something honest about the work, we will ask, name them, and show it.

Fake reviews are not a small risk in this trade. One removalist paid $30,6003 in penalties after the ACCC alleged it posted testimonials using made-up customer identities.

  • You deal with the person who builds it

    One studio, one plan, no account manager relaying messages to a team you never meet.

  • We build websites, not moves

    We are not a removal business and we never give advice about moving, lifting or insurance cover. That is your trade, and your site says it in your words.

  • Every figure on this site is sourced

    Where a number appears, the source is listed at the bottom of the page with the date we checked it.

Six questions movers ask first

The rest, including billing, domains and moving off an old site, are on the asked and answered page.

Latest from the depot: What a removalist website needs to win more jobs.

What does the plan cost?

A$249 a month and a one-off A$499 setup fee, GST may apply. Hosting, the SSL certificate, security updates, up to 5 edits a month and the monthly enquiry report sit inside the monthly fee. The minimum term is 12 months from the day the site goes live, then it runs month to month.

How soon can it be live?

Within 14 days of us having your complete content: logo, truck and crew photos, the suburbs and routes you work, the moves you take on, any prices you show and your insurance details. Those 14 days include one round of changes after you look at the preview. Days spent waiting on your reply are not counted.

What counts as one of the monthly edits?

One change to a page that already exists: a new hourly rate, another suburb on an area page, a fresh truck photo, different office hours. Up to 5 are included each month and unused ones don't carry over. A new page, a new feature or a redesign is quoted before we start, and nothing is charged without your agreement.

Do I have to write the words?

No. You send the facts, we lay them out: the moves you take on, the suburbs and runs you cover, crew sizes, truck sizes, insurance details and any prices you show. The content checklist spells out exactly what to send. Writing your business from scratch is not part of the plan.

Can the quote form handle an interstate job or a backload?

Yes. The questions change with the job. An interstate request asks for both cities and suburbs, a home size or item list, whether the dates are loose enough for a backload or need a dedicated truck, and whether storage or transit insurance is wanted.

Who owns the domain and the photos?

Your business does. The domain is registered in your business name and you pay the registrar. The words, photos, logo and prices you send stay yours. If the plan ends, we give you a copy of your content on request and help you point the domain wherever you want it.

Pick the kind of moving work you do

A man with a van, an interstate carrier and an office relocation company sell completely different jobs. Each page below is the site built for one of them.

IBISWorld counts 8,3038 removalist businesses in Australia. Each page above is written for one kind of them.

Find out if the plan suits your run

A 20-minute call about how you quote, the suburbs and runs you cover and where the jobs come from now. If the plan is wrong for your business, we say so on the call. Nothing to prepare, no obligation.

Book a call

A$249 a month, A$499 setup, GST may apply. The price in full

We build and look after websites. We are not a removal business, and nothing we write for you is advice about moving, lifting or insurance cover.